Chip Kidd is an American designer and writer in New York City. He is best known for his book cover designs which have established Kidd as a revolutionary in book packaging. He has received the National Design Award for Communications as well as the Use of Photography in Design Award from the International Center of Photography. Kidd published a graphic novel Batman: Death by Design along with two other novels, The Cheese Monkeys and The Learners. He has been regarded as one of the world's greats in graphic design and packaging.
Kidd, Chip. True Prep Book Cover. Digital image. ChipKidd.com. Alfred A. Knopf, 8 Sept. 2010. Web. 7 Oct. 2014.
Kidd worked in collaboration with Lisa Birnbach to produce this written parody of modern prepdom. The cover of the book is a reflection of preppy style in the most ridiculous of senses. The striped pattern is obnoxious, while the dogs are a humorous take on an old style of design. The words in the center of the cover serve to list the various topics covered which are inherently poking fun at the preppy lifestyle suggesting things that mark the values of the privileged.
The piece is especially interesting because he worked beyond the cover to design graphics for each of the pages within the book. Below is an example of one of the pages Kidd designed, intended to provide some introspect into the mind of a dog.
Kidd worked in collaboration with Lisa Birnbach to produce this written parody of modern prepdom. The cover of the book is a reflection of preppy style in the most ridiculous of senses. The striped pattern is obnoxious, while the dogs are a humorous take on an old style of design. The words in the center of the cover serve to list the various topics covered which are inherently poking fun at the preppy lifestyle suggesting things that mark the values of the privileged.
The piece is especially interesting because he worked beyond the cover to design graphics for each of the pages within the book. Below is an example of one of the pages Kidd designed, intended to provide some introspect into the mind of a dog.
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